At Targeted, we recommend the HTML5 format for banners, as all browsers support this format, maximizing the number of possible impressions.
Below, you will find information and guides on implementing HTML5 banners.
Standard formats:
| HTML5-banners | ||
| Format | Max size | Back up (jpg/gif) |
| 930×180 | 70 Kb | Mandatory |
| 320×320 | 70 Kb | Mandatory |
| 300×250 | 70 Kb | Mandatory |
| 160×600 | 70 Kb | Mandatory |
| 300×600 | 70 Kb | Mandatory |
| 930×600 | 70 Kb | Mandatory |
| 320×160 | 70 Kb | Mandatory |
*Maximum 3 loops of 10 seconds or 2 loops of 15 seconds. A total maximum of 30 seconds of animation.
If the banner includes video or streaming, the following requirements must be met:
• Streaming must start on mouse-over or click and stop on mouse-out.
• Streaming should begin 1–2 seconds after mouse-over.
• Audio must be user-activated via a mute/unmute button.
• A visible stop/play/(pause) button must be included.
• Streaming files must not exceed 2.5 MB in size.
• The maximum frame rate is 18 frames per second.
• Video streaming must not exceed 30 seconds.
• WebTV prerolls must have a maximum duration of 20 seconds (.flv, mpeg4, .mov, or movie file).
Find additional information on file structure specifications.
Required File Structure for Campaigns in Adform
Adform has specific requirements for the structure of HTML5 banners, which you can find here.
HTML5 banners for use in Adform must be submitted as a ZIP file.
The ZIP file must include the following:
If you need help writing the code, we recommend using the free program Sublime Text.
Find more information about the file structure.
Adding clickTAG Variables
You can add clickTAGs to HTML5 banners in various ways.
It is essential to always include the Adform.DHTML.js library in the document’s header.
Find more information about adding clickTAGs, such as:
• Adding a clickTAG to specific div elements.
• Adding multiple clickTAGs.
• Adding clickTAGs as an element attribute.
• Coding clickTAGs inline.
TOP, INTER, AND MIDSCROLL
• Formats: (jpg, jpeg, gif, png)
• Desktop: 2560×1440 px
• Tablet: 1024×1024 px
• Mobile: 736×736 px
The main message must always be centered and remember that the message is not viewed in a single image but rather through scrolling.
File size limits:
• Max 300 KB for desktop
• Max 200 KB for tablet and mobile
Adnami
We support Adnami formats, but please note that Adnami has its own specifications, which you can find here: Adnami Specs
Adnami video: 16:9 or 9:16 specs.
WALLPAPER
• Topbanner: 930×180 px
• Wallpaper: 2560×1440 px
NATIVE ADVERTISING
With native advertising, you as the advertiser provide a headline, image, URL (where the traffic should be directed), logo, etc. The media outlet then creates a banner incorporating these components into a design that matches the media platform and the context in which the ad will appear.
Sometimes, the media outlet creates multiple banner variations depending on factors such as visual coherence, available space, and the type of device on which the ad will be displayed.
As a result, users will always see an ad that seamlessly fits into the surrounding context.
Material Specifications
• Image formats (jpg or png): 300×225, 600×500, 1536×1152, 1129×847 – max 150 KB
• Logo format (jpg or png): 80×80, 1366×768 – max 50 KB
• Headline: 30 characters
• Text: 100 characters
• Brand Name: 30 characters
• CTA (Call to Action): 15 characters
VIDEO
Here you can find the specifications for video in Adform:
An MP4 file in a 16:9 format works best across all platforms and is therefore preferred. Please note that the video file must not exceed 100 MB.