If you are already working with marketing automation, Account-Based Audiences can be an effective channel for generating more relevant leads for your automation flows.
Account-Based Audiences allow you to reach the exact companies you want to get in touch with. This could be a list of 200 of your prospects or just a handful of carefully selected companies that are particularly interesting for your business.
Getting started is simple. All we need is a list of the companies you want to target. We then match the companies’ IP ranges with our database and upload them to our trading platform. Here, they are used as a filter when purchasing banner impressions.
Because the exposure is significantly more relevant, you will typically see much higher click-through rates and conversions compared to traditional display campaigns.
If you are only interested in reaching specific people within these companies or organizations, it is possible to apply additional campaign filters. This ensures that banners are only shown to users with specific reading behavior — for example, senior decision-makers within the companies. This is known as semantic targeting.
Using keywords, we build a semantic profile of users who may be relevant for you to reach. Based on their online reading behavior and how frequently they are exposed to contexts containing the defined keywords, each user is assigned a semantic score. Users with the highest scores are then targeted with your relevant banner ads.