IP addresses are an effective alternative to third-party data. Instead of relying on cookies, company and network IP addresses can be used to build audience segments. These are not limited to B2B segments — they can also be used to create B2C audiences.
An example of a B2C segment based on IP addresses could be students when they are connected to their educational institution’s network, or hotel guests when they are using the hotel’s guest Wi-Fi. It is also possible to create affluent audience segments, consisting for example of accountants, lawyers, IT consultants, and business consultants.
The possibilities for B2C segmentation are extensive. So if you have a B2C audience you would like to reach with your banner campaigns, you are very welcome to contact us to find out whether it is a segment we can reach using our databases.