{"id":2238,"date":"2022-07-27T04:32:04","date_gmt":"2022-07-27T02:32:04","guid":{"rendered":"https:\/\/targetplatform.dk\/ip-targeting\/"},"modified":"2025-06-18T09:44:33","modified_gmt":"2025-06-18T07:44:33","slug":"ip-targeting","status":"publish","type":"page","link":"https:\/\/targetplatform.dk\/en\/ip-targeting\/","title":{"rendered":"IP-targeting"},"content":{"rendered":"
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IP-TARGETING<\/span><\/h1>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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IP-targeting is a method that uses companies IP-ranges to run highly targeted B2B campaigns.<\/p>\n

Here\u2019s how it works: When a person from a selected company visits a commercial, ad-supported website such as jp.dk their IP address\/range is detected, and your banner ad is shown specifically to them and not to others. This precise exposure naturally results in a significantly higher click through rate and conversion compared to traditional online campaigns.<\/p>\n

An IP-range can be compared to a company\u2019s virtual address and is publicly available, just like other contact information on companies. By using IP-ranges, you can create an exact B2B target audience at the company level, ensuring that you reach the right businesses with your message.<\/p>\n

Which formats and devices can be targeted with IP-targeting?<\/strong><\/p>\n

In principle, you can use all formats available for programmatic buying, including standard banners, video, impact formats, and native ads (learn more about these formats here).<\/p>\n

As for devices, you can reach all types that are connected to the company’s network, such as laptops\/desktops, tablets, TVs, and mobile devices.<\/p>\n

Is IP-targeting GDPR compliant?<\/strong><\/p>\n

Yes, IP-targeting aimed at businesses is not subject to data protection laws, and the reason is quite simple. If an IP address is not “personally identifiable,” it is not considered personal data and therefore does not fall under GDPR regulations.<\/p>\n

Since multiple users share the same IP-address within a company – companies often have IP-ranges that can consist of up to 256 IP-addresses per range, their IP-addresses are not considered personally identifiable.<\/p>\n

However, the IP addresses of sole proprietorships are considered personally identifiable. To comply with GDPR regulations, we do not include sole proprietorships or companies with fewer than five employees in our database.<\/p>\n

What is an IP-adress?<\/strong><\/p>\n

An IP-address, or Internet Protocol address, is a unique numerical code assigned to each device on an internet network.<\/p>\n

Without going into too much detail, an IP-address is used when your device (laptop, mobile phone, etc.) needs to access an internet network. Your computer follows a built-in set of protocols that determine how information is sent and directed to the correct destination. During this process, your IP-address acts as an “electronic return address,” ensuring that the information you requested from the internet is delivered back to your device.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"

IP-TARGETING IP-targeting is a method that uses companies IP-ranges to run highly targeted B2B campaigns. Here\u2019s how it works: When a person from a selected company visits a commercial, ad-supported website such as jp.dk their IP address\/range is detected, and your banner ad is shown specifically to them and not to others. This precise exposure […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/pages\/2238"}],"collection":[{"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":11,"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/pages\/2238\/revisions"}],"predecessor-version":[{"id":2306,"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/pages\/2238\/revisions\/2306"}],"wp:attachment":[{"href":"https:\/\/targetplatform.dk\/en\/wp-json\/wp\/v2\/media?parent=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}